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* Introduction to Social MediaIntroduction to Social Media

Time: 9:00 am

Location: Crossroads Institute. Presented by: Sandy Ratliff and Partners. Social Media is not just for teenagers. Facebook, Twitter and YouTube is a way to shape opinions about your company, products and services. This FREE 3-hour workshop is an intro to social media and will outline how these free tools can be used for promoting business and demonstrate how you can harness the marketing power for your business. Workshop segments include: • Social Media basics, opportunities and benefits • How to get started • Computer-equipped hands-on training • Learn how to create a strategy for your business • Share social media ideas

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* Intermediate Social MediaIntermediate Social Media

Time: 9:00 am

Location: Crossroads Institute. Presented by: Sandy Ratliff and Partners. I have social media accounts like Facebook and Twitter, so now what? How can I capitalize on it to build my business, network with customers and manage my accounts? This course is designed for business owners who already understand the basics of Social Media Marketing, but want to delve deeper into more advanced and technical tools: producing relevant content: as well as, customer engagement and the building of an online community. What you will learn at the Workshop: • How to develop a Social Media Strategy for Your Business? • How to use Twitter, Facebook, YouTube & LinkedIn to get maximum exposure? • The critical steps to Integrating your Social Media sites for maximum impact • How to run specific Social Media campaign to get the attention of your customers • Do’s and Don’ts of Social Media for Business Note: This workshop is only for businesses already using Social Media to promote their business and must have accounts on at least 1 or more of the following Social Media sites: Twitter, FaceBook, Linkedin, & YouTube. Others must consider attending a beginners’ workshop first!

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